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Catholic Book Publishers Association (CBPA)
New York City

"How to Run a Successful Publicity Campaign"
Presentation at the 1999 CBPA Professional Skills Workshop
Speaker: Julie Hathaway Keisman

This presentation explained how small publishers can run successful publicity campaigns. The basic elements of a book publicity campaign were outlined. Also addressed were issues of particular concern to small religious book publishers, such as working with limited budgets, dealing with controversial issues, and reaching new markets. Case studies were used to give the concepts context.

Informational handouts were distributed to attendees. To view these, click below:

  • Useful Media Resources
  • Timeline of a Trade Publicity Campaign

    ©Copyright 1999 Julie Hathaway Keisman