Catholic Book Publishers Association (CBPA)
"How to Run a Successful Publicity Campaign"
This presentation explained how small publishers can run successful publicity campaigns. The basic elements of a book publicity campaign were outlined. Also addressed were issues of particular concern to small religious book publishers, such as working with limited budgets, dealing with controversial issues, and reaching new markets. Case studies were used to give the concepts context.
Informational handouts were distributed to attendees. To view these, click below:
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