Catholic Book Publishers Association Handouts from presentation TIMELINE OF A TRADE PUBLICITY CAMPAIGN 7 months before books are available... Plan campaign schedule and strategy, getting input from marketing and sales depts. Send author the A/Q 6 months before publication date... Send galleys to reviewers and religion writers at: - major national magazines (e.g. The New Republic, The Atlantic Monthly, Parade) - major television news shows (e.g. 60 Minutes, CNN) - trade journals (e.g. Publishers Weekly, Library Journal) - some newspapers (e.g. Boston Globe, L.A. Times) - influential people who might write an advance blurb for the book 3 months before publication date... Send galleys to reviewers and religion writers at: - major news magazines (e.g. Time, Newsweek) - book review journals (e.g. New York Times Book Review) - major newspapers (e.g. San Francisco Chronicle, Chicago Sun Times) Request author's schedule for the first 3 months after pub date (to assess his/her availability for interviews and events) 2 months before publication date... Send review mailing to media contact list. If appropriate: - divide media list into "A" and "B" tiers - send press kit + book to "A" list; press kit only to "B" list - create separate press materials for trade and religion media 5 weeks before publication date (the "release" date)... Books are released from warehouse and shipped to bookstores 2 weeks before publication date (the "on sale" date)... Books reach stores Publication date Target date for media coverage to hit [back to Catholic Book Publishers Association] ©Copyright 1999 Julie Hathaway Keisman